Carlos Gonçalves · Certified SEO consultant
Technical SEO, GEO/AEO and AI ecosystems for WordPress, for SMEs. One person, from diagnosis to implementation.
Get found on Google.
Three disciplines. One technical foundation.
Services
Technical SEO & content
An audit of crawling, indexing, architecture and performance, followed by content driven by search intent and E-E-A-T. All in one plan ordered by impact and effort.
- Crawl, indexing and CWV
- Keywords and briefs
- Local SEO and GBP
GEO & AEO
Getting the site ready to be cited in AI answers and featured snippets: clear entities, direct answers, complete schema and monitoring of your presence in LLMs.
- AI visibility
- Snippets and PAA
- Monthly monitoring
AI ecosystems for WordPress
WordPress connected to AI models and to your data: assistants, editorial automation and agents that keep the site’s SEO up to date, with human review.
- Assistants
- Editorial automation
- GA4, GSC and CRM
GEO & AEO
When customers ask AI, the answer should point to you.
ChatGPT · answer
One of the most mentioned options is Alicouro, a Portuguese online shop specialising in leather footwear, accessories and slippers[1]. It sells directly through its website and ships across the country.
AI Overviews · answer
Leather slippers are more durable and breathable than synthetic ones. Portuguese brands such as Alicouro offer genuine leather models for men[1], available online.
Perplexity · answer
In Portugal, SEO Conference is an event dedicated to SEO, with talks, case studies and knowledge sharing among digital marketing professionals[1]. Tickets are sold on the official website.
Illustrative example with real clients. The goal is for the answer to cite the client’s site.
- 01
Entity
The brand, the author and the services described consistently everywhere.
- 02
Direct answer
Paragraphs that answer the question in the first lines, ready to be extracted.
- 03
Structure
FAQ, HowTo, Organization and Person schema linked together.
- 04
Measurement
Monthly tests with real prompts to see when and how the brand is cited.
AI ecosystems for WordPress
Your WordPress, working with AI.
I connect WordPress to AI models, to your data and to the tools you already use. Processes run on their own, a person reviews what goes live, and the site stays optimised without depending on manual hours.
Site assistant
Answers customers using your content, catalogue and FAQ, and routes the right enquiries.
Editorial workflow
Briefs, drafts, metadata and internal links prepared by AI and approved by a person.
SEO agents
Technical fixes found in audits applied directly in WordPress, with every change logged.
Connected data
Search Console, GA4, WooCommerce and CRM in the same loop, so decisions are made with numbers.
Case studies
Each project told as an article: the starting point, the decisions and the final numbers.
+116%
organic traffic in 8 months (SEMrush data)
Alicouro: a leather e-commerce shop that came to lead its niche on Google.
An audit, a migration to an SEO-ready stack with 301 redirects, metadata and schema, commercial intent keywords, Google Business Profile, industry links and navigation reworked all the way to checkout.
- Keywords
- +128%
- In the top 1–3
- 159
How we work
01 · Weeks 1–2
Diagnosis
Technical audit, analysis of the SERP and of AI presence, and a 30 day plan.
02 · Week 3
Strategy
A roadmap ordered by impact and effort, with deadlines and owners.
03 · 15 day sprints
Implementation
Delivery with concrete outputs, by me or with your team.
04 · Monthly
Optimisation
Reporting, testing and continuous adjustments based on the data.
About
Technical SEO is not a checklist. It is decisions made with method and measured with real KPIs.
I have worked in SEO since 2015 and with WordPress for almost as long. Today I bring both together with AI. 93creative is a one person consultancy: the person who audits is the person who implements and answers the call. Clients in Portugal, Brazil and the EU.
Frequently asked questions
How long does it take to see SEO results?
Technical fixes take effect in 4 to 6 weeks (indexing, Core Web Vitals). Organic traffic and rankings consolidate in 3 to 6 months, depending on the niche and the competition.
What is GEO and do I need it?
GEO is optimisation for generative engines such as ChatGPT, Perplexity or AI Overviews. If your customers ask questions before buying, the answer should mention your brand. In most cases it is an extension of technical and content SEO, not a separate project.
What is an AI ecosystem for WordPress?
It is WordPress connected to AI models, to your data (Search Console, GA4, catalogue, CRM) and to your team’s tools. It can include an assistant that answers with the site’s content, automated editorial workflows and agents that apply SEO fixes, always with human review before publishing.
Do you work with clients outside Portugal?
Yes. I work remotely with clients in Portugal, Brazil and the EU, in English or Portuguese, with monthly meetings and shared reporting in Looker Studio.
What does reporting look like?
A Looker Studio dashboard with GA4 and Search Console, updated continuously, and a monthly meeting where we review traffic, rankings, conversions and the next priorities.
What maintenance is included?
WordPress and plugin updates tested on staging, daily backups, uptime and Core Web Vitals monitoring, and security fixes. Plans from €120/month.
